Categories are what make SocialBee different from a plain scheduler. Instead of picking a date and time for every post, you sort posts into themed buckets and tell SocialBee when each bucket should post. It then works through the bucket for you.

Why this matters

Without categories, a feed drifts into being all promotion. With them, you can say "promote twice a week, share something useful four times a week" once, and the balance holds by itself.

Create your categories

  1. Click Manage in the Getting started panel, or go to Content > Categories.
  2. Click Create Category.
  3. Give it a name and a colour, and save.

A typical starting set looks like this:

CategoryWhat goes in it
PromotionalYour offers, products and calls to action
Engaging PostsQuestions, tips and anything that invites a reply
Our Blogs and VideosYour own articles and videos
CuratedUseful things other people published

Four is plenty to start. You can add more once you see what you actually publish.

Add posts to a category

Open a category and use Add some approved posts to this category, or the Bulk Editor to paste several at once. You can also bring posts in from an RSS feed or a CSV file from the left menu under Content.

Evergreen vs one-off: a post can be set to re-share after a while or to go out once and expire. Use re-sharing for advice that stays true, and one-off for anything dated, like an event or a sale.

Set the schedule

  1. Click Schedule in the Getting started panel, or open Schedule from the left menu.
  2. Add posting times and assign each one to a category.
  3. Check the time zone shown next to each social account matches where your audience is.

Think in rhythm rather than exact dates: three slots a week for one category, one a day for another. SocialBee fills those slots from the category queue.

Go live

Each category has an Active toggle. Nothing publishes until that is switched on, so you can build everything up at your own pace and turn it on when you are ready. Switching it off pauses that category without deleting anything.

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