Surveys
You can collect data from a pre-defined group of responders to gain information and insights on topics of interest.
To create a new Survey, go to the Surveys section and click Create new survey. Fill in the general details for the survey – the form includes helpful guidance for each field.
Once you save this form, you'll be taken to a screen where you can start adding survey fields. This works similarly to how custom fields work for your Lists.
Once your survey is ready, from the Overview section you can click 'View' to see how it will look to responders (the URL of that view is what gets used in your campaign template, as explained below).
Clicking the Responders box in the Overview shows details about who has responded. The Segments section works exactly like List Segments – it lets you break down survey results based on field values, essentially a filter applied to survey responses. For example, if a custom field stores the responder's country, you can create a segment to include responders from specific countries.
To send a Survey to your subscribers, use the regular Campaigns sending flow to your lists. Include your survey link as a tag inside the campaign template (check the available tags for campaign templates) like this:
[SURVEY:SURVEY_UNIQUE_ID_HERE:VIEW_URL]
This generates a URL that includes the subscriber's ID, so responses can be tracked back to the individual subscriber.
