A/B Testing
Liberation Campaign supports A/B Testing for email campaigns. In simple terms, A/B Tests let your email campaign send slight variations of some of its properties, then, while the campaign is running, see which variation performs better and send the best-performing variation to the rest of your subscribers once a certain condition is met.
Since it takes some time to see how a campaign performs, A/B Testing makes the most sense for long-running campaigns, like Autoresponder Campaigns. For Regular Campaigns, it's less useful because most likely the campaign will finish sending before a winner can be determined.
When creating an Autoresponder Campaign, in the Setup step, you'll find an area specific to A/B Testing where you can create your test. When setting one up, you decide how the winner will be determined – by number of opens and/or after a certain number of days. This is a powerful feature that supports both simple and complex use cases.
Beyond deciding how the winner is determined, you also need to specify the properties you're testing and the variations for each.
A very common example is testing a few subject lines to see which performs better after a certain number of opens, then using that winning subject line for the rest of your list subscribers for that campaign.
For example, say you have a campaign targeting 10k subscribers with 3 subject line variations, and you want to see which performs better after 100 opens, then use that subject line for the rest of the sends.
Once any of the variations reaches 100 opens, Liberation Campaign will decide the winner and continue using that subject line for the rest of the campaign's emails. You can see the results in your dashboard, on the campaign overview page, including all opens, clicks, unsubscribes, complaints, and bounces recorded after the test completed.
