Liberation Campaign is a platform that allows you to build engaging, high-quality emails of any complexity in no time, with no coding skills.

The platform offers:

You will enter edit mode by clicking on any email message or template in your account. The entire editor in editing mode is divided into 3 parts:

For your convenience, you can position the settings panel on either the left or right side of the editor:

Additionally, you have the option to "Hide Content Blocks Area" to declutter the workspace while designing your email template:

It contains almost all the functionality of the embedded settings for editing email templates.

The Settings Panel is divided into 2 parts: the "Appearance" and the "Content" menu.

All the styles that you set in the "Appearance" menu will apply to the entire email. How does it work? You set design styles for a certain element just once, and these design styles will apply to this element across the entire email no matter how many times you are gonna use it. And there will be no need to work on its design every time from scratch.

In the "Appearance" menu, you can get access to the following settings:

In this tab, you work on your email design styles: You customize email message width, default padding for structures, background color as well as image, font, line spacing, paragraph bottom space, underline links, RTL text direction, and responsive design.

We are now gonna cover only the most important controls:

You can change it according to your preferences.

The General background color is the background color applied to the entire email message area. The background color will cover the entire message area if the email is opened on a desktop device. While on mobile devices, it is hidden.

The Background image is the image that will be applied to the email message over its background. To do this, you need to pick an image of the correct size and specify its position in the settings panel in the editor.

Click the "Repeat image" control if you want your image to be applied to the entire email message regardless of its length.

If you turn this option OFF, your email on mobile devices will look just like it does on desktop devices.

Stripe is the email message area containing structures, containers, and basic blocks. Below, we will show you how to work with the stripes.

To add stripes, click the "+" icon at the bottom left corner of the stripe.

Every stripe might have its type: Header, Content, Footer, Info area. You can set it manually in the "Message area" settings;

Using different types of stripes can be helpful for advanced adjustments. In the future, the stripe design styles will directly depend on their area.

You will be able to:

Please note: Some email clients, like Outlook, may not display a background image. Therefore, we recommend that you set a background color for the entire email as a fallback. The color should be close to the color of the background image.

Sometimes we need to highlight certain words or entire sentences to emphasize the importance of information or just visually separate email sections.

This is when Headings help. To apply headings to a certain piece of text, we need to highlight the latter and choose a necessary heading in the text formatting menu.

Then, in the Settings panel, you set the necessary font type, size, style, and color for the headings as well as line spacing.

Buttons in emails are always a call to action. They invite users to go to the website, place an order, follow on social media, leave a comment, vote for the best product, etc.

In the editor, you work on their design, so they don’t go unnoticed :)

The button menu allows you to set some default parameters that will be applied to all buttons in the email, so you can set:

Responsive email design comes as no surprise today, as we all know that mobile-friendliness, aka mobile optimization, is no longer just nice to have; it’s a must.

To make your emails fully legible across any device, you can apply font sizes to headings, to different stripes, to buttons, etc., that differ from the desktop version of your email. You can also work on internal paddings inside containers and hide/disable certain elements on mobile devices.

To do so, you need:

All emails that you build with Liberation Campaign are responsive by default.

The option allows the image to adjust to the width of the mobile device's screen. Warning: Adaptivity only works on devices that support it.

However, you can disable the "Responsive image" design for some email elements.

While building an email template, you will be shown a mobile icon. This means that you can adjust the element for the mobile display by clicking on it.

If you want to hide some elements on mobile devices, you don’t have to cope with HTML code anymore as now there is the "Hide on mobile" option.

With this option on, you literally forbid certain elements from displaying in the mobile version of your email.

In the "Content" menu, you can get access to the following settings:

The stripe is on top of the hierarchy of email elements, this means it must contain child elements. A structure is one of them, and it is always present in every stripe by default.

To add an extra structure, drag and drop it from the "Content" menu to the desired position of your email template.

Each stripe can contain many structures. In turn, a structure can include up to 8 containers in a row.

Just like other email elements, structures can be saved as modules, moved, copied and deleted with the help of the corresponding drop-down menu that appears by mouse hover.

In the structure's "Appearance" tab, you can:

In the "Data" tab, you can:

Smart Elements are functionality that allows you to automate email production. This is a true time-saver for those who build multiple product cards and email digests. You configure them once and use them across numerous promo campaigns.

Important to note: the "Data" tab is available for stripes and containers as well as for structures.

In the "Conditions" tab, you can:

Liberation Campaign has its own hierarchy of elements. We can start from the stripes and proceed in descending order, through the structures and containers down to the blocks.

Blocks are at the very bottom of the email elements hierarchy.

In editor mode, all the 13 basic blocks are available in the "Content" → "Blocks" menu.

Blocks contain the basics to create some email elements: image, text, button, spacer, video, social, banner, timer, menu, custom HTML element, and three AMP-powered elements.

To use any of them, you need to drag and drop them into your email template and then edit them.

Modules are universal elements of an email template (containers, structures, stripes) that help reduce the time it takes to create an email. And Liberation Campaign platform allows you to create your own modules

Modules allow you to save stripes, structures, and containers to modify (if needed) and reuse them over and over.

In addition to the modules you crafted yourself, you can also use our pre-designed ones from the "Template modules" and "General modules" nearby tabs. All of them have a short essential description below and help you create similar element layouts faster.

"Template modules" contain various email elements created by our designers in their unique style. They are available only in the existing email crafted with a basic or pre-designed Liberation Campaign template.

They have ready-made styles of a particular template or their variations for replacement.

In the "Template modules", you can find interesting modules with a non-standard layout.

"General modules" are available from any email. Our library consists of a considerable number of already prepared modules that our designers have thought to the smallest detail. These modules are elegant and attractive; some contain pre-configured smart or AMP elements.

You can use these advanced modules as a basis for similar elements of your emails by replacing their content with your own.

The collection is replenished every day and has more than 250 modules. All these modules are at your disposal. You can find them in the "General modules" tab.

The preview area takes the major part of the screen in edit mode.
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It’s the area for editing emails and templates, where you can drag blocks/structures/ modules into it from The Settings Panel.

The following functionality is placed on the top toolbar (from left to right) :

You can restore the previous email version by clicking on the green "restore" button or use one of the 3 options in the drop-down menu to the right of the "restore" button: Restore as a new, preview in a new tab, or export as.

If you'd like to find more info about translation functionality.

You can find two types of preview - AMPHTML and HTML.